BBM is predicted have 100 million new registered users every four months
BBM competitor, Line announced on Monday it has hit 300 million registered users worldwide. As a sign of how white-hot the messaging app market is, Line noted that it added 100 million users in the past four months alone. This is especially impressive considering that it took the app 19 months to reach its first 100 million users.
Line’s strong recent performance is anchored by its utter dominance of Japan and decent showing in a couple of other Asian markets like Taiwan and Thailand. But what has really defined Line in 2013 has been its notable Latin American success — the app has been on a remarkable winning streak in markets like Mexico, Colombia, Venezuela, Chile, etc.
Line is the No. 5 app in Germany and BBM is the No. 7 app in the U.K. These are the two biggest mobile markets of Europe and neither messaging app is a top 10 app in smaller European countries. In Asia, Line is clearly beating BBM, with top 10 positions in Japan, Taiwan, Thailand and Indonesia. But even there, BBM is the No. 2 app in Indonesia and No. 9 in India, putting up a fight in two of the most populous countries in the region.
It looks as though BBM is currently keeping pace remarkably well with an app that is adding 100 million new registered users every four months. That is, needless to say, good news for BlackBerry Corp.